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The Prince Michael International Road Safety Awards (PMIRSA) once again shone a spotlight on exceptional road safety initiatives, announcing the 2025 winners at a prestigious ceremony held at the RAC Club, London. These awards are a powerful testament to the global commitment to reducing road casualties and support the vital work of the UN’s Decade of Action for Road Safety 2021–2030.

The PMIRSA serves as a crucial platform for promoting evidence-based innovation and international collaboration. Every winning project demonstrates how dedicated innovation and unwavering commitment can translate into measurable, real-world improvements in road safety, ultimately saving lives around the globe.

Rigorous Judging and Global Reach

This year saw sixteen winners and three highly commended entries recognised for their outstanding contributions across the field. The judging process was notably rigorous, involving experts from across research, policy, infrastructure, and behavioural change.

IHE was again represented on the judging panel by past President, Tony Sharp. “The calibre of entries was, as ever, truly exceptional,” noted Sharp. “It’s inspiring to see this level of dedication across different continents and sectors, all working toward the common goal of safer roads. The Awards are essential in highlighting these innovations and encouraging their adoption worldwide.”

Highlights: Innovations Making an Impact

The 2025 winners showcase a diverse range of successful strategies, from post-crash emergency care to pioneering vehicle technology and community engagement.

• IMPACT: The Centre for Post-Collision Research, Innovation and Translation, United Kingdom: World’s first centre focused on improving outcomes from road injury through post-crash response.
• Consolidated Consultants Group (CCG): Improvement of traffic safety around schools and mosques in Riyadh, Saudi Arabia.
• Smart and Safe Kenya Transport (smarTTrans): Pioneering machine learning technology enhancing road safety policy.
• SERIOUS (SystEm for suRveIllance of rOad and health accidentS), France: Improved road safety data management in Bouaké, Côte d’Ivoire.
• Safe School Zones Program, Peru: Improving the safety of road infrastructure, inclusive urban design, and data-driven management tools to reduce traffic crashes in school areas.
• Safe System Capacity Building Program, Scotland: Multi-year investment in stakeholder capacity-building, a pioneering online Safe System Manual, Cultural Maturity Playbook, and detailed data roadmap.
• Aleatica’s Safe System Infrastructure Model: Improved road safety across highway concessions in Mexico, Chile, Peru, Colombia, Great Britain, Spain and Italy.
• Euro NCAP Safer Trucks Program, Belgium: Rigorously evaluates safe driving, crash avoidance and post-collision safety systems for heavy goods vehicles.
• Re:act Road Safety Program, Australia: Educating and changing behaviour among 17-25 year olds.
• Driving Access and Equity Program, Australia: Supporting equitable access to licensing for regional drivers and improved road safety outcomes in Western Australia.
• HIPER: Helmet Impact Performance Effectiveness Rating, United Kingdom: Bicycle helmet rating system built on state-of-the-art research in brain injury biomechanics.
• Prudence Foundation SAFE STEPS Kids Program, Vietnam: Mitigating the risks students in Vietnam and Cambodia experience by providing safe equipment, proper road traffic education, and safer infrastructure surrounding schools.
• Slower Speeds in Tunisia: Prioritising the implementation of 30 km/h zones to reduce fatalities and improve safety.
• Advancing 30km/h School Speed Zones in Georgia: A long-term advocacy campaign encouraging decision-makers at national and municipal levels to implement a policy of 30km/h speed limits around schools.
• Smart Weight-in-Motion for Road Safety and Infrastructure Resilience, Saudi Arabia: Revolutionising road safety by automating real-time detection of overloaded trucks.
• Smart Road Surveying Fleet and Predictive Analytics for Proactive Road Safety, Saudi Arabia: An AI-powered predictive model to enhance road quality and safety by forecasting road degradation and prioritizing preventive maintenance.

These projects illustrate the multifaceted approach needed to tackle road safety challenges. Whether through technological breakthroughs like AI-driven monitoring or community-focused behavioural change programmes, the winners provide blueprints for safer roads globally.

Looking Ahead

The efforts recognised by the PMIRSA are critical steps in achieving the UN’s goal of halving road traffic deaths and injuries by 2030. By celebrating these innovators, the Awards inspire engineers, policymakers, and advocates worldwide to push the boundaries of what’s possible in road safety.

To read the press release click here.

For the full list of winners and details on their ground-breaking work, visit: www.roadsafetyawards.com