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The Royal Academy of Engineering launches 'This is Engineering'

  • Thursday January 25, 2018

The Royal Academy of Engineering has launched This is Engineering, an unparalleled multi-year perception change campaign that seeks to rebrand engineering for young people, and their influencers, to encourage them to take up careers in engineering.

This is Engineering targets 13-18-year-olds. It is a digital campaign, for a digital generation with a digital future.  The campaign will challenge young people to consider what engineering means in the 21st century, presenting it as a dynamic, exciting and varied career with huge opportunities to make a difference to society and how we live.

https://youtu.be/e_AKj-Oaaig

This campaign is being led by the Academy, in collaboration with EngineeringUK and industry partners, but has been developed for the whole profession. It is a key part of a collective contribution to the government’s 2018 Year of Engineering.

To find out more please get in touch via contact@thisisengineering.org.uk or simply visit the This is Engineering website.

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