The Royal Academy of Engineering has launched This is Engineering, an unparalleled multi-year perception change campaign that seeks to rebrand engineering for young people, and their influencers, to encourage them to take up careers in engineering.
This is Engineering targets 13-18-year-olds. It is a digital campaign, for a digital generation with a digital future. The campaign will challenge young people to consider what engineering means in the 21st century, presenting it as a dynamic, exciting and varied career with huge opportunities to make a difference to society and how we live.
This campaign is being led by the Academy, in collaboration with EngineeringUK and industry partners, but has been developed for the whole profession. It is a key part of a collective contribution to the government’s 2018 Year of Engineering.