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IHE Branch Event

Online: Mode Choice Preferences of Urban Population

  • CPD Value: This event is awarded 1 CPD Hour
Dates Location Cost (ex VAT)
Wed 27 Sep 2023 Online via Teams FREE

Full Details


UK – 16:30hrs – 17:30hrs
Doha -18:30hrs – 19:30hrs

The IHE Middle East Branch would like to invite you to their next technical webinar on Wednesday 27th September 2023. 


Transportation modeling has become very popular in many research studies, and within this mode choice modeling has become an interesting concern for all decision makers. Analysing consumer behaviour has played an important role in sustainable transportation management that favours the needs of individuals. It is effected by several factors, the effect of which has been made a part of this research.

This thesis is an investigation into the study of user behaviour regarding different mode choices which are found present in Bundang and Ilsan, the two distinctive towns of Seoul Metropolitan Area. This is helpful in analysing the transportation problems in the two cities as well as in the nearby towns. Also, the study serves as a good guideline to policy makers when assessing the transport intervention regarding urban and employment density as the key parameters of planning. It will, thus, help in formulating constructive and holistic strategic planning approaches. The thesis is then concluded with a set of recommendation for future practices.


Muhammad Mashhood Arif is a professional with expertise in Urban Planning, Transportation Planning, and Architecture. He is currently based in Belgium and is pursuing a doctoral degree in the Faculty of Architecture at KU Leuven, Belgium. Mr. Mashhood earned a Master’s Degree in Transportation Sciences with a specialization in “Mobility Management” from the University of Hasselt, Belgium. In his professional career, Mr. Mashhood has accumulated valuable experience, working for both national and international urban planning and transport organizations for a span of up to three years. He served as a researcher at the Korea Institute of Science & Technology (KIST), where he utilized Agent-Based Modeling to develop and predict transportation needs and demand at the city level. Additionally, he held the position of Senior Transportation Analyst at Urban Unit Pakistan. Furthermore, he worked as an Assistant Director at the Lahore Development Authority, an urban planning public organization, where he played a key role in planning, designing, developing, and implementing city-level policies.

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